Q1 2025 Update: New Lounges, New Tools, New Training - Our Biggest Content Launch Yet

Change
Jan 1
3 min read

We’re kicking off Q1 2025 with one of our largest and most impactful training releases to date. Across every lounge, our experts have dropped brand-new, high-value content designed to help you level up your skills, scale your business, and stay ahead in the fast-moving world of ecommerce.

From B2B lead generation, branding, and advanced marketing strategies to U.S. drop shipping and next-level Instagram training, this release is packed with everything you need to grow with confidence. Let’s dive into what’s new.

🔥 A Revamped B2B Lounge, Now Live for Inner Circle Members

Alex has completely rebuilt the B2B Lounge, delivering a series of brand-new videos focused on one of the most critical topics in B2B success: lead generation.

The new training explores:

How to attract high-value B2B leads
How to nurture those leads effectively
Step-by-step systems to convert consistently
Practical, actionable strategies for beginners and seasoned professionals

Whether you’re refining an existing B2B strategy or starting from scratch, this revamped lounge offers a clear roadmap to securing more qualified leads and closing more deals.

🎨 Branding Mastery: 30+ New Videos from Anna

Anna has launched an extensive new collection of over 30 advanced branding videos, accessible to all members.

Inside this series, you’ll learn how to:

Build a strong, memorable brand identity
Apply branding effectively across Shopify, social media, and marketing campaigns
Create a consistent look and feel that boosts trust and conversions
Craft a brand presence designed to stand out in a crowded market

Each video is paired with a guided worksheet to help you implement your learning and track your progress. Whether you’re building a brand from scratch or fine-tuning an existing one, these lessons offer everything you need to elevate your identity and influence.

📈 Anthony’s Advanced Marketing Series: 9 New Videos

Anthony has rolled out nine new marketing videos packed with powerful strategies to help ecommerce businesses thrive.

This training covers:

Social media growth
Paid advertising
Email marketing
SEO fundamentals
Consumer psychology
Ad optimisation & scaling strategies

Each topic is broken down into practical, easy-to-apply steps. If you want to drive more traffic, increase conversions, and maximise revenue, this series is a must-watch.

🧰 New Product Research Tool: Exclusive Training From Four Experts

Anna, James, Reece, and Yaiza have teamed up to release specialised training videos that showcase multiple advanced ways to use our new product research tool.

These videos explore unique angles, including:

Branding inspiration
Product validation
Market research techniques
Creative marketing applications

Inner Circle Members can now unlock deeper insights and smarter decision-making using our most powerful research tool to date.

🇺🇸 Introducing the USA Drop Shipping Lounge

We’re thrilled to officially launch the USA Drop Shipping Lounge, built exclusively for our VIP and Inner Circle Members.

This new lounge offers:

30+ in-depth training videos
A complete toolkit for U.S. market success
Guidance on finding and working with USA-based suppliers
Marketing strategies tailored to American buyers
Legal considerations every seller should know

Whether you’re building a new store or scaling an existing one, the USA Lounge provides everything you need to create a strong, competitive presence in the U.S. ecommerce market.

📱 New Instagram Training Hub Videos: UGC Deep Dive

Social media continues to evolve and so must your strategy. Yaiza and Ryan have released brand-new Instagram training videos focused on the power of User-Generated Content (UGC).

Inside, you’ll learn:

How to generate authentic UGC
How to use UGC to boost engagement
Real-world examples of content that converts
How to future-proof your Instagram strategy as platforms shift toward organic content

This training is available to all members, and is perfect for both beginners and experienced marketers looking to boost credibility and conversions through relatable content.

Get your Guide

All fresh tools and training materials are available in their respective lounges. New content will be clearly marked with our update logo, making it simple to spot the latest additions as you explore the system.

If you need help or have questions, our team is always here to support you.