15 July 2024 - Weekly Newsletter

The team had a great time in Mykonos celebrating our 5 year anniversary. It also gave us time to plan some more updates for our members. We also want to plug our latest podcasts which have had some amazing feedback from the community, so if you haven't checked them out yet, make sure you do.

Theme Update

Following valuable feedback from the Change community, we plan to issued a new version of the Change Ultimate Theme. This theme contains the best parts of our highly recommended premium themes all in one and you can use it at zero extra cost with your Change membership now. We're keeping tight lipped for now about the launch date so make sure you keep ay eye out for more details in the coming days.

B2B Lounge

The B2B lounge is nearly done with the final touches being added to the lounge as this update goes out. Alex is finalising everything and we plan to launch in the the coming days so please keep your ears to the ground. You don't want to miss out. In addition we have some training focused on business banking which will also launch soon. You might want to follow the @changementorhub instagram page so you don't miss out.

Today's Tip

If you ask someone to pick a number between 1 and 12 chances are they will pick one of the middle four numbers. Test it out! While it may be an interesting fact, how does this apply to ecommerce? Well, you can leverage this thinking by using people's inclination to the centre in your marketing and promotional material. For example, call to actions should be place in the middle of the page or website your are using. Products listings should have the hero product in the middle avoid using the edges in your creatives. Dead space is fine, it focuses attention towards the middle. There's tonnes of other ways to apply this, so keep it in mind when creating new graphics or promotional material.

Weekly Winning Products

For our Inner Circle Members we update a weekly list of products we believe to be winners. After thorough market research we have a list of five products members can add to their existing stores, or build a completely new store for from scratch. Check out this weeks list below.

This Week's Products